I’m Bernadette Ceron, a versatile writer, producer, and editor rooted in the heart of Los Angeles, California. My passion lies in crafting captivating marketing and promotional content tailored for television.
Take a glimpse into my creative world and explore some of my featured works!
Take a glimpse into my creative world and explore some of my featured works!
2024
As the lead editor on this TMZ Spring Generic promo, I shaped the overall look and feel of the video. From selecting compelling and visually engaging footage to creating the sound design, visual effects and fine-tuning the pacing of the video to enhance content. I also incorporated graphics to highlight key messages that reinforced the Spring theme we produced for this Generic. The final promo was a dynamic and engaging video that captures the essence of the season while still promoting the unique style of the TMZ.
2023
As the editor for “Who the Bleep is That?” game show launch promos my role was to craft an engaging and attention-grabbing promotional video that highlighted the unique concept of the show and enticed viewers to tune-in.
This promo package included research and shot selection from various episodes to include some of the top moments from contestants and the host of the show. I also worked with the creative team to develop the voiceover narrative that introduces the concept of the show to audiences. Then as lead editor I assembled footage, crafted the sound design, included playful graphics and fast transitions to create a visually dynamic promo video to showcase the show’s unique appeal.
2022
TMZ Pop Culture Sizzle reel was a big collaboration with the sales team to develop the concept and vision for the sizzle reel, aligning it with TMZ’s brand and marketing goals. On this project I assisted the producer with researching assets for the sales concept to promote the show to new streaming services and media outlets. As lead editor on the project I facilitated the sound design, created the graphics and fine-tuned the overall arrangement of the footage. Overall, the final sizzle reel showcased my fast-paced editing skills to highlight the sales concept to captivate audiences to the TMZ brand.
2018
As producer and editor for TMZ Sports topical promo spots my role was multifaceted to the success of the content. I was responsible with producing the overall theme and message of the topical promo. As editor on the project, I had to use a keen eye for pacing, timing and visual storytelling within a fast turnaround. Lastly, I was tasked with final review to make sure it meets the standards of TMZ Sports marketing team and distributed the promo across all platforms from broadcast to social media.
2023
In my role as video editor for this TMZ documentary sizzle reel, I played a crucial part in crafting a visually captivating and emotionally resonant montage. Through my expert editing skills, I skillfully selected graphic visuals and sound design to highlight all the dynamic content TMZ Documentaries has to offer. My contribution as video editor for this sizzle played a pivotal role in showcasing all TMZ produced documentaries.
2024
As video editor and producer for this segment I meticulously arranged footage, graphics, music and other visual elements to complement the fast-paced commentary and storytelling from the newsroom. My editing style with quick cuts, transitions and visual effects were used to enhance the pacing of the segment Additionally, I worked closely with producers to ensure the show tone and humor were reflected in the segment ending.
2022
In my role as video editor for this podcast promo, I crafted visually captivating promo that to attract users to the podcast. Through skillful editing techniques I weaved together compelling audio snippets, striking visuals and engaging graphics to create an impactful promotional video. My attention to detail and creative contribution to this promo was used to entice potential listeners with intriguing glimpses of the stories and personalities featured on “Last Days” podcast.
2012
As a writer and producer for these select spots my role of crafting engaging and compelling scripts that promoted the topical elements daily. I used my writing skills to show concise, entertaining and to attract viewers excitment for the daily shows. I also collaborated with show producers and promotion editor to insure my scripts translate seamlessly into visually captivating promotional content under a quick turnaround deadline.